Display window with white curtains, decorative plants in brown vases, and holiday ornaments, with a sign reading 'Melrose Studio' in red capital letters.
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WE BUILD BRANDS THAT ROAR

Brands that take up space and command attention.

Brands designed to be seen and positioned to be heard.

So, are you ready to ROAR?

We’re Nicki and Scarlett, co-founders of LUNA + LION.

For over six years, we've helped ambitious founders find their edge, sharpen their story and build brands that people actually remember.

We started LUNA + LION because we wanted to do things differently. To move away from the layers and limitations of our corporate marketing lives, and work directly with founders of growing businesses to build brands where brave ideas meet strategic thinking.

Brands with energy. Brands with purpose. Brands with something to say.

And that’s exactly where our name comes from. LUNA + LION represents the two forces behind every brand we build: the wild and the wisdom. The wild is the imagination, curiosity and courage to challenge what’s expected. The wisdom is the strategy, clarity and commercial thinking that turns big ideas into brands that ROAR.

We don't have an industry niche. Our niche is more human than that.

We work with founders who have a fire in their gut for what they're building. The ones driven by purpose and vision, not just chasing the next trend. They're curious, open-minded, ready to be challenged and willing to make bold decisions. Those are our people.

Our clients span food & drink, fashion, wellbeing, beauty, hospitality, retail and beyond. That's intentional. Because the best ideas rarely come from copying what everyone else in your category is doing - that’s how brands disappear into the noise. Instead, we look beyond your industry, bring in unexpected inspiration and challenge category conventions to help brands find their voice, stand apart and unleash their ROAR.

LET'S CHAT

OUR SERVICES

Strategy

  • Industry + audience research 

  • Market positioning

  • Brand + marketing strategy 

  • Content strategy

  • Partnerships + collaborations

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Identity

  • Brand naming

  • Brand messaging (IE mission, values, story etc)

  • Tone of voice

  • Content creation and photoshoots

  • Core brand design (logos, colours, fonts, motifs)

  • Website structure + design

  • Digital + print assets

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Amplification

  • Brand partnerships

  • Launch campaigns

  • Campaign activations

  • "Working with LUNA + LION was such a seamless experience. Their passion shines through from the quality of the brand and content they've created for me."

    —Ellie, Melrose Studio Founder

  • "Nicki and Scarlett have been perfect for these early stage concept and brand dev projects. They’ve been super agile, creative and held high standards to get to really compelling results, whilst challenging us along the way too.."

    —Katherine, Molson Coors, Senior Innovation Manager EMEA APAC

  • "Working with you both made all the difference. You brought balance, depth, and detail to the project - and that shows in the final product, which I couldn't be happier with."

    —Mark, owner of RCM Talent

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SO, ARE YOU READY TO ROAR?

Let's go